Independent: Sainsbury’s launch ‘Fairly Traded’ tea sparking outrage from Fairtrade

Sainsbury’s will start selling its own-brand tea under a new “Fairly Traded” label, sparking a fierce backlash from the Fairtrade Foundation, which currently has its brand on the tea.

The foundation said that it is concerned that the new “untested model”, which the supermarket is due to start using in an open-ended trial next month, will not help the most marginalised tea farmers and producers.

In Malawi, one of the countries to be enrolled in the new “Fairly Traded” pilot scheme, 75 per cent of the population already live below the international poverty line…

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