Evening Standard: what are Dominic West, Sadie Frost, Sting and other celebrities turning their noses up at now?

A new two-minute film records the reactions of Dominic West, Jeremy Irons, Jon Snow and other high-profile celebrities as they watch a documentary about industrial pig farming.

Visibly distressed by scenes of pigs isolated in small cages and chewing metal bars and piglets crammed in together pens, the celebrities appeal to viewers to choose RSPCA assured, Outdoor Bred, Free Range or Organic pork in supermarkets.

Since its release, celebrities including Joanna Lumley. Stephen Fry, Sting and Trudy Tyler, have posted selfies of themselves pushing their noses-up piggy-style in support of the ‘Turn your Nose up’ campaign, started by charity Farms not Factories.

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