Because it’s Cool:
Aerende sell beautiful products and gifts for the home – most of which are unique to their online shop.
Their range of homeware is carefully crafted around the British Isles, from organic cotton cushions and rustic stoneware dinner sets to beeswax candles and plant hangers.
Aerende celebrate beauty in imperfection, due to the handmade nature of their items there is likely to be some natural variation in colour or shape, but this adds each item’s uniqueness. Their commitment to style and quality is uncompromising.
Because it Matters:
Aerende’s ethical stance is uncompromising, too. Aerende means ‘care’ in Olde English – it was chosen to reflect the brand’s commitment to heritage skills and British-made items, as well as to their considerate business practices.
Their tagline is ‘life-improving homewares’ and items are made in the UK by people facing social challenges who are unable to access or maintain conventional employment. This is most often via supporting organisations, charities and social enterprises. You can see their full list of makers here.
Aerende consider their impact with everything they do, from ensuring the makers are part of the design process to keeping their packaging as environmentally friendly as possible.
A great example of their work is their line of linen pouch bags have been designed to raise awareness of forced labour in the manufacturing industry by encouraging people to #lookcloser at the products they buy. Each bag has been design with transparency, sustainability and functionality in mind.
Each pouch has been carefully handmade at Fabricworks, a London-based social enterprise supporting vulnerable women into work and you can find the name of the person who made your bag on the inside label.FIND OUT MORE ABOUT AERENDE