Why it’s cool: From classic plimsolls to high tops and even retro-looking roller skates, Veja trainers rival any streetwear fashion label.

Trainers come whiter than white, with accents in bold red or royal blue. Looking to make a bigger statement how about silver or gold? Or even this season’s hit: dusty pink.

Why it matters: Veja have scrutinised every stage of the design, manufacturing and delivery process to minimise their impact on the environment.

They source organic Fairtrade cotton and natural rubber and leather from Brazil. They strive for ethical working standards. They ship, rather than fly, the products to France long the canals of Paris and then across Europe to reduce O2 emissions.

As an extra sprinkle of goodness, the Veja HQ in France is powered by the green electricity alternative ENERCORP.