Because it’s Cool
Leticia Credidio is a luxury sleepwear and loungewear brand created by Italian-Japanese-Brazilian designer of the same name, based in East London.
Her Ocean collection is a homage to our beloved oceans and coral reefs. Her winter capsule collection is bold and nature-inspired. Both can also be worn as loungewear as well as sleepwear.
Credidio says: “This is about more than clothes to me; it’s about a lifestyle that allows people to stop, relax and be in the moment. I think that’s how we centre ourselves in a non-stop world.”
Because it Matters
All garments are hand-crafted in Italy by a family-run atelier and all fabrics are organic (GOTS-certified) and sustainable.
Leticia Credidio’s Ocean collection is made with sustainable and certified seaweed fabric (SeaCellTM) that was produced and weaved in Germany. This unique fabric contains nutrients and has a healing effect, releasing a hydration onto our skin that is calming and moisturising.
Plus, the packaging is made from discarded fabrics from a recycling centre in London.
Credidio has worked at the intersection of design and social change for more than 13 years, working as an art director for some of the world’s leading NGOs including WWF, Greenpeace, Red Cross, CAMH, Unicef, NSPCC and RSPCA.
Having experienced the detrimental health impacts of overwork and a lack of sleep, Credidio put her creative energy into establishing a sleepwear brand that champions taking the time to rest, to embrace comfort and slowness, and to be present in the now.Visit Leticia Credidio