Because it’s Cool
Cauz is keeping it simple with their aim, which is to support and champion different causes. Geddit?
This is a new brand that’s planning to make a big impact with its profits, from each purchase £5 is donated to a selected charity.
Cauz is also looking to make a statement in fashion. Its large slogan t-shirts come in contrasting black and white. Buyers can also keep it subtle with smaller fonts on grey sweatshirts.
Because it Matters
Founder Rob Lyon was inspired to create Cauz shortly after the Westminster terror attack in 2017. Rob was on the bridge and witnessed the attack – the moment was, of course, life-changing and so he decided to set up a brand to help improve the lives of others.
As well as £5 of every sale going towards selected charities, each month a charity is selected and promoted across the Cauz Club social media platforms, highlighting the important work they do.
All clothing is manufactured in Bangladesh, in a factory that adheres to Fair Wear standards. This includes fair pay, respectable working conditions and reasonable working hours. The pieces are then sent to London to be screen painted with vegan inks. The workers at Fifth Column screen printing are working on permanent contracts and earn a London living wage.
All the garments are GOTS certified organic cotton, which means cotton grown without use of harmful pesticides or fertilisers. Plus, the sweatshirts use recycled polyester for the elastic cuffs.
Finally, product labels are all made out of recycled cotton, price tags are made from recycled cardboard and the packaging is all biodegradable.
Did you know?
The charities that have received donations so far include Rays of Sunshine, Zoe’s Place Baby Hospice, Crisis and Parkinsons.Me.