Because it’s Cool

Established in 2011, 69b Boutique showcases an impressive range of ethically made pieces from around the world. Whether it’s a bold dress, traditionally crafted jewellery or socks made from reclaimed plastic bottles, 69b serves as a one-stop sustainably-sourced shop.

69b Boutique proudly claims to be ‘London’s first store dedicated to a better fashion industry’. This includes ethics and aesthetics and founder Merryn Leslie has her own criteria for vetting cool brands to make sure they are sustainably manufactured and come from an ethical supply chain.

Before opening her own store, Merryn worked as a fashion director for fashion magazines i-D, Vogue and Bazaar. As you would expect, 69b is beautifully curated to showcase a range of  unique hand-picked pieces.

Because it Matters

Stocking around 50 different brands, 69b claim that each brand are working sustainably in some way.

Some brands work with only organic fabrics; Toba create clothes that are 100% GOTS certified organic cotton and Monkee Genes, who use 100% organic cotton in their denim range. Others, such as ECOALF, champion reclaimed materials made from recycled plastic bottles and fishing nets.

69b are passionate about ensuring all brands showcased are fair trade, from established brands such as People Tree to smaller teams such as Riyka and Diarte. 69b state that all brands are fair trade although may not be Fairtrade certified due to the brands being smaller and not being able to afford certification. People Tree regularly visit their factories in Nepal, Kenya and India to make sure all workers are treated with respect and are paid fairly. Whereas Diarte work only with factories close to their HQ in Italy, therefore they can regularly drop in to ensure high working standards.

Many of the brands like to sprinkle a little extra goodness by giving back. Good News is a contemporary shoe brand that donate shoes to migrants and refugees in Europe. The jeans brand Kings of Indigo, provide a repair service to reduce the amount of clothing sent to landfill.

FASHION STORIES