Because it’s Cool
Situated in the heart of Brixton Village, The Keep Boutique offers a range of fashion from accessories to trousers.
The shop creates the impression of being perfectly curated. A wooden branch holds a collection of colour-coded clothing from a range of brands.
Everything is also available to browse online, which makes shopping sustainably even easier. By showcasing the best each brand has to offer, the store is able to keep the stock fresh and seasonal – even when the brands adhere to the slow-fashion movement – and avoid trend-led collections.
Make sure to check out their Instagram for enviable outfit inspiration and peeps of the adorable resident whippet.
Because it Matters
The boutique focusses on clothes that are made to last – the namesake’s idea of clothes to Keep. Sticking with their mantra of ‘brands with integrity’, each brand showcased at the shop is vetted to ensure ethical working standards and/or use sustainable materials.
The Keep chooses the cream of the sustainable crop to adorn their space in Brixton, from brands that have heeded the way with revolutionary transparency within the supply chain like People Tree to smaller boutique brands like Barocco that work as an intimate team within the U.K.
Many brands also choose to go the extra mile and give something back. Some brands choose to raise awareness for environmental issues such as Gung Ho which sheds light on the harmful use of insecticides and the declining bee population. In contrast, Colcha Clothing give 20% of sales back to the Ghanian community to create work opportunities or education opportunities.
Most importantly, brands are paying fair wages and ensure safe working conditions. Similarly, they choose to source fabrics that are sustainably produced to reduce the impact on the environment.
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