Gung Ho creates statement clothing and accessories with a focus on environmental issues.
Where made: U.K and India
Price guide: ££
Best for: Statement Clothing
Hunt in-store: The Keep, 32/33 Brixton Village, Coldharbour Lane, London SW9 8PR
Because it’s Cool
Gung Ho’s collection of fun and flirty pieces have depth. Look closely and you’ll find a secret message of environmental activism at the core. Sea turtles, lobsters, birds and bees are all showcased within beautiful, eccentric patterns.
The collection includes feminine wrap skirts that flow out from the hip, high-neck tea dresses with pleated shirts and frilly t-shirts with layered short sleeves. Gung Ho is full of old-school romance, heightened with dramatic floral earrings, silky scarves and quirky bowties.
Yet, Gung Ho remains extremely contemporary with their message of protecting the environment and all that lives within it. Following this modern mantra, they have designed chic sweatshirts and longline jersey dresses embroidered with bold creature motifs.
Because it Matters
Founder Sophie loves to champion British manufacturers. From Stratford to Oxford, the majority of the manufacturing processes take place within the U.K.
The insect and sea creature patterns are painted by a high quality fabric painting company. Sweatshirts and cushions are embroidered in Oxford. Finally, the printed pieces are hand-sewn together in a small factory in Stratford, London. The benefits of sourcing British manufacturers include a low carbon footprint during transportation and the workers recieve benefits such as fair wages and maternity leave. It also means Sophie is able to visit the factories regularly.
The only pieces sourced from outside England are the sweatshirts and jersey dresses. These pieces are manufactured in Bangladesh a factory certified by Fair Wear Foundation, which ensures high working standards and fair pay.
The fabrics used in Gung Ho’s collection includes GOTS certified organic cotton which means the cotton crops aren’t treated with harmful pesticides or fertilisers. Another fabric is Tencel, a sustainable fibre made from wood pulp which requires less water than cotton yet is softer than silk.
Each season focusses on a specific environmental issue. For example, the insect collection sheds light on the use of harmful insecticides used within agriculture and the declining bee population. The sea turtle collection brings into focus the amount of plastic that is choking our oceans. In the hope of raising awareness for these issues, £5 of each purchase is donated to a corresponding charity such as Surfers Against Sewage.
Did you know?
Gung Ho also source their buttons for the last surviving British button factory, Courtney and Co. They use corozo nuts to make the buttons which means that each button is 100% natural and biodegradable. The factory source their nuts from a sustainable source in Ecuador.