The Hunt: sexy and ethical lingerie for Valentine’s Day

There’s something universally empowering about slipping on new gorgeous underwear. The feeling of looking in the mirror and saying “damn, I look good”, so with Valentine’s Day around the corner we have selected our top choices for sexy and ethical lingerie.

Whether it’s a saucy gift for someone special or you’re celebrating your fabulous self – we’ve got you covered. From bralettes to bodysuits and babydolls, we have a style for every shape and taste to inspire confidence and desire… and for more than just one day…

Luva Huva Satin Set, £69
Black satin and lace is a Valentine’s Day staple…

Because it’s Cool: Intricate details elevate this ethical lingerie set from underwear to a piece of art. With a front fastening and available with in either a thong or brief set Luva Huva is here to make your Valentine’s Day as smooth as possible.
Because it Matters: A quintessentially British brand, everything from design to manufacturing takes place in the UK. Luva Huva sources off-cuts of fabrics where possible and use sustainable materials such as Tencel and Bamboo (both more eco-friendly to produce than silk and cotton).
Last order date for Valentine’s Day: Friday 9 February


Ayten Gasson Babydoll Set, Babydoll £76 Briefs £36
For those who want to feel sexy but covered, this dreamy set from Ayten Gasson is winning combination…

Because it’s Cool: Looking sexy starts with feeling comfortable, so if you like to leave a little more to the imagination this babydoll set is for you. In deep burgundy, this beautifully soft silk will make you feel like a goddess…
Because it Matters: Based in Brighton, Ayten Gasson is one of the few British lingerie manufacturers left in the UK. Ayten Gasson also uses organic and kinder ‘peace silk’ instead of conventional silk.
Last order date for Valentine’s Day: Monday 12 February


Lara Intimates Mesh Body, £85
If you’re looking for more of a youthful statement, Lara Intimates has the answer…

Because it’s Cool: This Bobbie bodysuit from Lara Intimates is a different take on Valentine’s lingerie. This female-empowering contemporary brand mixes sportswear comfort with sexy mesh inserts – to transition from day to night pair with skin tight jeans. Also available in hot pink.
Because it Matters: When starting their ethical lingerie brand, founders Faith Leeves and Cindy Liberman were shocked at the high price of manufacturing in the UK so they decided to start their own mini-factory in London. They source off cuts from high-end lingerie brands and dye to their specifications in the most environmentally friendly way possible.
Last order date for Valentine’s Day: Thursday 1 February (Because it’s made to order)


UNDERPROTECTION Lace Set, Bralette NOW £31.95 Briefs NOW £21.40
This delicate set is the perfect shade to get you in the mood for a romantic night…

Because it’s Cool: This set is simple yet beautiful. No bells or whistles it’s comfortable enough to be worn throughout the day and since Valentine’s Day falls on a Wednesday this year, you can go straight from the office to a romantic date.
Because it Matters: Underprotection prides themselves on their transparency within the production line. Working with a small factory in New Delhi, they know each of the 20 workers and work with Fair Wear Foundation to ensure high working conditions. Underproduction also opts for sustainable fabrics such as recycled PET and organic cotton to create their lingerie, this burgundy set is made from recycled polyester harvested from water bottles…
Last order date for Valentine’s Day: Thursday 1 February (Because it’s coming from Europe)


Neon Moon Sporty Set, Bra £39 Knickers £19
This self-proclaimed body positive brand will give you all the confidence you need this Valentine’s Day.

Because it’s Cool: In sizes named “Lovely” and “Gorgeous” simply ordering Neon Moon will put you in a super-sexy mood for Valentine’s Day – whether you’ve got a hot date or are celebrating yourself.
Because it Matters: Neon Moon realises the importance of female empowerment, not only do they celebrate women of all sizes on their online shop but they also frequently visit the factories around the world where their ethical lingerie is manufactured. They take part in the #whomademyclothes movement.
Last order date for Valentine’s Day: Monday 5 February


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