LDC and The Acey are bringing new sustainable fashion brands to the high street in a very cool way
Summer shopping in the capital has just got a whole lot more fun, with two new pop-up concept stores bringing stylish and ethical fashion to the high street – plus workshops, talks and opportunities to meet the designers.
The only thing that’s fast about these fashion brands is their bricks and mortar presence in the heart of London. NEXTGEN, from the London Design Club, is only in Covent Garden until Tuesday 24 July; while The Acey apartment in Shoreditch is keeping its doors open until September…
NEXTGEN showcases the work of a range of designers, from dresses created from rare vintage silk scarves by Lizzie Clark, the former head of print at McQ Alexander McQueen, to limited edition t-shirts from Christian Dior-trained Sabinna.
The stylish concept store is set up by Rebecca Morter from experimental womenswear label REIN London, worn by the likes of Lady Gaga, and Stephanie Fleming from House Thirteen jewellery, who are running the store collaboratively with fellow designers.
Outwardly, the focus is on style rather than sustainability, however many of the independent designers have ethics at their core.
Gung Ho hides meanings within its prints and donates some of the profits to a charity close to the cause the design champions.
Jewellery designer Linnie Mclarty was one of the first licensees for certified Fairtrade gold.
The pop-up is the brainchild of the Lone Design Club (LDC), founded 18 months ago to disrupt the traditional wholesale model and sell on fairer terms for smaller businesses.
“We’re creating a new retail concept,” says co-founder Morter. “It’s a store that can move all around the world and help independents.”
6 Slingsby Place, Covent Garden; 10am – 7pm; until 24 July.
I haven’t had a chance to make it down to The Acey yet but definitely will be doing so. In the heart of busy East London, The Acey apartment space offers an escape into slow living, with mid-century furniture and candles made by london beekeepers.
They have just launched their own fashion line, which I’m really keen to check out. But they also feature a whole range of clothes, shoes and accessories from brands with integrity.
This shop is sure to be one of our summer staples!
7 calvert avenue, E2 7JP; Mon – Sat 11am – 7pm; Sun 11am – 5pm
BEST OF THE REST
The Keep Boutique: 32/33 Brixton Village, Coldharbour Lane, SW9 8PR
69B Boutique: 69b Broadway Market; E8 4PH