It’s been a week of brooding models and stunning collections of fabric and colour, but this year one collection at London Fashion Week Men’s made a louder statement: Remade, Reduced, Recycled. RÆBURN.
Desert wear meets street wear
The scene was set by the beautiful people occupying the front row. Fashion show master David Gandy was looking dapper as ever. Further down, Tom Daley and David Furnish gave their support for another season of Christopher Ræburn.
Desert wear meets street wear was the dress code for RÆBURN SS18. A desert rodent, the jerboa, was the travel companion printed onto tops. Camo print jerseys and flurocoral organza was used for layering and accessories.
As soon as the first model emerged from backstage, a bright light of fluroscent orange was released onto the catwalk.
The three Rs
However, it wasn’t just the striking colour and adorable mouse print that made people take notice of this collection; it was also the conscious effort to make every element sustainable or using repurposed fabric into new designs.
From dramatic outerwear that captures the wind, to the rubber on shoes and even the watches on the models’ wrists – everything has been scrutinised under the lens of eco-fashion. Collaborating with many different brands, RÆBURN has been able to create an entire look from remaking, recycling and reducing.
The wind and water proof anoraks and macs are made from pre-flown kites in collaboration with EXKITE.
The boots from Palladium are made from recycled rubber, recycled PET coated leather and organic cotton.
Working with minimalist watch brand Instrmnt, the team has carefully reduced the carbon foot print of the manufacturing process and are using recycled packaging to create a limited edition collection.
RÆBURN clearly put as much focus into the fabric choices as creating a dynamic concept. He has brilliantly married ethical fashion to high fashion and successfully brought it to the attention of influencers.