Headlines ahead of London Fashion Week celebrated the fact that the SS19 is officially fur-free, highlighting a cultural shift in the transition from winter to spring – when it’s too hot to don fur anyway.
I’m joking, of course. The British Fashion Council’s announcement also reflects an important cultural change with increasingly conscious consumers who are beginning to demand that their empowering fashion choices are reflected in the way their clothes are made.
“Consumers are increasingly seeking out Fair Trade brands or simply looking into the production processes behind the clothes they wear, we have been finding an increased awareness to the impact of their buying decisions.”
As such, alongside the traditional London Fashion Week events, there is a series of events highlighting the issues and the fashion brands with good ethics at their core.
‘Behind the Brands: Deconstructing Slow Fashion’ reveals how designers actually create their pieces, on the evening of Thursday 13. The people behind brands such as luxury lingerie with a conscience Studio Pia, vegan shoes Bourgois Boheme, and sustainable fashion brands Gung Ho and We-Resonate are sharing the secrets of their design and making processes at London’s 59 Greek Street LDC pop-up.
On Friday 14, The Regent Street cinema will be showing an exclusive screening of the iconic The True Cost movie, which weaves the stories of how our clothes are really made. Hosted by The Circle NGO – founded by Annie Lennox to support disempowered women across the globe – and The UK Asian Film Festival, there will also be a panel discussion after the film, hosted by ethical fashion pioneers Livia Firth, Safia Minney and Jessica Simor.
An alternative London Fashion Week closing party is being held at the Groucho Club by the Hackney-based luxury fashion rental company Wear The Walk that offers its subscribers a revolving wardrobe built on up-and-coming designers. The showcase of SS19 collections is on an invite-only basis, and requests should be sent to firstname.lastname@example.org.
Wear The Walk founder Zoe Partridge says: “London fashion week is one of the most prestigious and important events of the year, it is a platform which has the ability to greatly influence not just the style of clothes being produced, but most pertinently, how clothes are being made.
“Sustainable fashion is not a fad or a trend, but a movement which needs to be recognised as the new industry standard. This is why it is ever more important for the industry leaders to promote these values at LFW so retail will follow suit.”