The LMFW 2018 Hunt: five men’s fashion brands offering style & substance

As Men’s Spring/Summer fashion month kicks off in London The Hunt brings high standards to high fashion. Inspired by the catwalk our Style Hunter, Gabrielle, chooses her top five ethical menswear fashion brands and pieces for the man on the street looking for substance and style…


Brand: Armed Angels
Top pick: Tailored trousers, a stylish staple that can be added seamlessly into any wardrobe.
Because It’s Cool: Pair with a casual tee for a vibe of nonchalance or go for classic elegance by wearing with a crisp white shirt and brogues.
Because it Matters: ArmedAngels only use organic materials, these trousers are made from organic cotton. Plus, they have the credentials to prove the good work they do – they have been GOTS (Global Organic Textile Standard) certified since 2011 and they work with Fairtrade and the Fair Wear foundations to implement better working standards.
Price: WAS €99.90 NOW €69.90 (£62.30)
Buy now from Armed Angels


Brand: Brothers We Stand
Top pick: Casual jumper – for when Iess is more at fashion week, looking effortless and confident will always trump wearing big labels.
Because It’s Cool: The slouch on this jumper oozes a cooler-than-cool attitude. The long line and curved hem creates a jumper that is different to other sweatshirts while the thick jacquard fabric will keep you warm in a brisk wind.
Because it Matters: Brothers We Stand clearly break down all of their ethics on their site –  including design, quality, transparency and labour standards. One interesting feature is that for each piece you can see where the fabric was woven and manufactured in an effort to minimise their carbon footprint. This jumper was woven and manufactured entirely in North London.
Price: £40
Buy now from Brothers We Stand


Top pick: Street wear is the trend that still reigns supreme at LMFW, this puffer bomber will keep you feeling warm while looking cool.
Because It’s Cool: The sportswear style of this puffer/bomber is perfect for men’s fashion week. Its understated matte finish will keep you on trend whilst protecting you from the winter chill, available in black and midnight blue.
Because it Matters: ECOALF are determined to improve the standards of our oceans. They recycle plastic bottles and fishing nets to create their coats and bags and work with fishermen and global communities to educate on plastic pollution.
Price: WAS £250 NOW £150
Buy now from ECOALF


Brand: VEJA
Top pick: Trainers can update any look whether it’s relaxed or tailored, this white Veja pair will see you through fashion week and beyond.
Because It’s Cool: Continuing with the street wear trend, trainers will be dominating the runways. At BICBIM we’re slightly obsessed with Veja, and these monochrome sneakers with a contrast gum sole are a current frontrunner.
Because it Matters: Veja are invested in saving the Amazon rainforest and its inhabitants. By using wild rubber, they work with the Brazilian community to preserve the trees and build sustainable lifestyles and use organic cotton for the linings.
Price: €125 (£111.40)
Buy now from Veja

Brand: Gandys
Top pick: A crisp, well fitted shirt is an item that every man should own. The type of shirt that makes you feel ten feet tall and instantly fashionable.
Because It’s Cool: This khaki fitted shirt is perfect for fashion week as camou-colours started appearing on runways last spring. As it’s not overly tailored you can dress it down to feel more street wear or alternatively you can smarten up with tapered trousers and brown boots.
Because it Matters: A percentage of all Gandys profits go to their foundation Orphans for Orphans. The foundation builds community centres in countries where children and their parents can learn life skills and get an education.
Price: WAS £70 NOW £35
Buy now from Gandys

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