The Ethical Fashion Hunt: S/S18 Ice Cream Dream

When it comes to building a stylish and ethical wardrobe the ethos is “Loved Clothes Last” – buy quality pieces that you love and you’ll get to wear them again and again.

Buy little and buy well. A great way to celebrate the clothes you already own is to team them with new pieces. This spring and summer the stand out fashion trend is pastel galore – mints, pinks, peaches ‘n’ cream. Think summer sunsets and ice cream parlours…

People Tree Jumper, £75


Because it’s Cool: A summer staple will always be a lightweight jumper thanks to the predictability of the unpredictable British weather. Here, the ribbing and the flared sleeves add texture. Plus, the colour is right on trend. Pink isn’t going away anytime soon meaning this piece will last.
Because it Matters: People Tree’s products are hand crafted in organic cotton and sustainable materials, using traditional skills that support rural communities. This jumper is made from organic cotton and is manufactured in India.


Matt & Nat Backpack, £130

Because it’s Cool: This bag reminds us of rum and raisin ice cream, the beautiful taupe backpack is perfect for those dreamy summer holidays. Imagine walking down the sun-lit streets in a gorgeous summer dress with this on bag on your back… we can hear the French Riviera calling!
Because it Matters: Matt & Nat are the leaders in leather-alternative accessories and many of the linings of their products are created using recycled bottles. They also visit the factories they work with and build relationships with the owners.

Miss Green Jumpsuit, €139,95 (£123)

Because it’s Cool: In our opinion jumpsuits are summer saviours. Loose fitting jumpsuits will keep you cool in the hot summer sunshine or if there’s a chill in the air you can slip a light jumper underneath. This pale blue jumpsuit fits the pastel trend perfectly, the flared sleeves and trousers fit with the 70’s summer lovin’ trend too.
Because it Matters: Opting for sustainable fabrics, Miss Green’s pieces are made out of organic cotton or Tencel. This jumpsuit is made out of 100% organic cotton and is approved by the Global Organic Textile Standard and by PETA.

Veja Trainers, €75 (£66)

Because it’s Cool: Canvas plimsoles will give you breathability and comfort all summer long. These bubblegum blue and white pair from Veja can be worn at any occasion; casual dress code at work, light cycling in the countryside and if heels aren’t your thing, these would be perfect for summer weddings.
Because it Matters: Veja are invested in saving the Amazon rainforest and its inhabitants. By using wild rubber, they work with the Brazilian community to preserve the trees and build sustainable lifestyles. These shoes are made from recycled and fairly-traded cotton.

Reformation Top, $58 (£41.30)

Because it’s Cool: This top is hitting two summer trends; frills and blueberry ice-cream colour. Categorised under their “bra-friendly” pieces, this means it’s easy to wear a strapless bra underneath. Or if you’re enjoying a day by the sea just throw it over your bikini for ultimate summer vibes.
Because it Matters: The brain child of a former model, Yael Aflalo, Reformation prioritises sustainability above all else. The limited batch production means less waste at the end of each season, they invest in low-impact processes and they even have solar panels on the roof of their HQ in LA. This top is made from 88% Tencel and 12% spandex, for the stretch.

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