Choose Love: the Christmas pop-up that gives back

Carey Mulligan and Ashling Bea at the CHoose Love pop up Covent Garden

Psst! We’ve got a secret! We’ve found a shop where you can get all your Christmas shopping done all in one place. You’ll find something to suit everyone, at all budgets, and you won’t even have to carry anything home with you. Yep, it really can be that simple.

That’s because at the Choose Love pop-up in Covent Garden, you buy what you want and leave with nothing. Zilch. Nada. This pop-up is doing things a little bit differently: it sells gifts for refugees around the world.

Splash your cash on warm blankets (£10), a hot meal (£5), mental health support (£15) and more, and your gift gets sent directly to those in need by Help Refugees. For every purchase you make you’ll get a beautiful card to leave underneath the tree.

Choose Love Shop

The Choose Love shop is split into three sections, each explores a different stage of a refugee’s journey:

Arrival – items include emergency blankets, warm clothing and food

Shelter –  items include tents, sleeping bags and hygiene packs

Future – contributions to services including child and youth education services, adult language and skills

First launched in 2017

Choose Love is the world’s only store that sells products and services for refugees across the world. The stores have welcomed 45,000 customers and distributed 1.6 million items for those in need; last week saw Sadiq Khan, Lena Headey of Game of Thrones, Carey Mulligan and others visit the shop to do their Christmas shopping. 

“The shop is incredible – I’ve walked away with a beautiful pink ‘Love Has No Borders’ t-shirt that I will wear everyday. I also got the most perfect present for my Mum who is impossible to buy for – ‘A Bundle of Hope’ which will provide vital services to refugees including mental support, women’s support and youth education,” said Mulligan. 

Can’t make it to the store? You can shop online too. Christmas shopping SORTED.

47-49 Neal St, Seven Dials, London WC2H 9PJ.




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