We simply don’t want our happiness to come at the expense of anyone else’s – so we only feature brands that have human and animal welfare at the heart of their business models. We’re also pretty keen to protect the planet – so we make sure their focus is on sustainability, too. And the best part? ‘Eco-friendly’ and ‘ethical’ companies are much more exciting than these labels make them sound. Stay with us here…
They’re leading the way in terms of quality products and are at the forefront of design, because for them doing things differently means doing things better.
Because it’s Cool, Because it Matters.
So please, use our ethical lifestyle directory for inspiration for where to go and what to do, what to cook and what to wear… and, forgive us, if we choose to harp on about all the things that make a product great aside from its integrity.
If it’s featured on our site you can take that for granted.