Created by surfers and triathletes for sportspeople, Sundried sports clothing feels as good as it looks.
More than just apparel, they aim to be the lifestyle choice for fitness fanatics who have a love of the outdoors, seek adventure and to challenge themselves.
As such, they challenge themselves to be the best that they can in every area of design and production. This includes responsibly sourcing materials and making sure workers in the supply chain are respected. The original range was made in Portugal but production is switching to the UK to lower their (already low) carbon footprint.
So you can be sure of their ethics, every Sundried purchase comes with a unique code that allows buyers to learn about the product and its journey.
Sundried also sponsor charity Water for Kids, which provides safe water for the first time to communities around the world. If you enter your unique code, Sundried makes a donation to the charity.
With a jewellery collection that ranges from fashionable fair-trade bangles for everyday use to engagement rings made with conflict-free diamonds, Cred supports local mining communities, offers complete transparency in their supply chain and bespoke jewellery options.
Their modest goal is change the world with great design.
Why it’s cool: To the untrained eye, Beaumont Organic’s online shop could be mistaken for another shapeless clothing brand selling “luxury casual pieces” such as cotton dresses, vests and relaxed joggers.
However, the huge consideration they take in pattern cutting and styling is clear from how well these wardrobe staples hang on the body. The light and loose clothing is perfect for a summer in the city (when the heat finally manages to reach the city)…
Why it matters: Beaumont Organic consciously invest in organic materials. Their ‘weeds are manually controlled through hand hoeing without using destructive chemicals’ and a transparent supply chain ensures farmers a better deal. The pieces they create survive the washing machine and promise to last more than one season.
Bamboo is also offered as a silk alternative. It’s lower maintenance when it comes to after care, while retaining its softness and lustre.
Another cool feature of Beaumont Organic is they often purchase the end of the roll fabrics from manufacturers that would otherwise be discarded to landfill. From this they produce up to 20 pieces creating exclusive, limited-edition collections. Get them while it’s hot…
Where made:England and Portugal Price: ££ Best for: casual daywear Hunt in-store: 69b Broadway Market, The Keep Boutique
Designed to transcend seasonal trends, Nee Dee uses fabrics that are mostly made from renewable natural sources – such as soya, bamboo and organic cotton – to create contemporary classic designs characterised by softness, drape and stretch.