Ayten Gasson is a fabulous luxury silk lingerie and nightwear boutique.
Because it’s Cool: Everything is handmade by a small team in their beautiful shop in Brighton, and can be customised to fit your shape at no extra charge.
Because it Matters: Launched in 2005, Ayten Gasson’s intricate designs are hugely coveted. The lingerie has been featured in the likes of Vogue and sold in large department stores from London to Paris.
However, committed to UK companies and sustainable practices, founder Ayten Roberts intentionally scaled down the business and has taken it back to its roots – creating truly unique pieces with incredible attention to detail.
Ayten Gasson uses upcycled vintage Nottingham lace, highlighting the traditional skills that the UK was once celebrated for. Peace silk, organic cotton and reclaimed fabrics from large fashion houses also regularly feature in their collections.
Did you know? All full-priced items come beautifully gift wrapped and there’s free UK and international delivery on orders over £100.00
Where made: UK
Price guide: ££
Best for: Beautiful lingerie
Hunt in-store: Brighton