London's ethical food & fashion guide
  • Beaumont Organic

    Beaumont Organic

    Clothes

    Why it’s cool: To the untrained eye, Beaumont Organic’s online shop could be mistaken for another shapeless clothing brand selling “luxury casual pieces” such as cotton dresses, vests and relaxed joggers.

    However, the huge consideration they take in pattern cutting and styling is clear from how well these wardrobe staples hang on the body. The light and loose clothing is perfect for a summer in the city (when the heat finally manages to reach the city)…

    Why it matters: Beaumont Organic consciously invest in organic materials. Their ‘weeds are manually controlled through hand hoeing without using destructive chemicals’ and a transparent supply chain ensures farmers a better deal. The pieces they create survive the washing machine and promise to last more than one season.

    Bamboo is also offered as a silk alternative. It’s lower maintenance when it comes to after care, while retaining its softness and lustre.

    Another cool feature of Beaumont Organic is they often purchase the end of the roll fabrics from manufacturers that would otherwise be discarded to landfill. From this they produce up to 20 pieces creating exclusive, limited-edition collections. Get them while it’s hot…

    Where made: England and Portugal
    Price: ££
    Best for: casual daywear
    Hunt in-store: 69b Broadway Market, The Keep Boutique

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    Words: Gabrielle Kynoch

  • CloeCassandroProfile

    Cloe Cassandro

    Clothes

    Why it’s cool: Cloe Cassandro prove you can buy consciously and feel sexy at the same time.

    Thanks to brands like this it’s becoming increasingly easy to find eco-fashion that fits modern tastes. Form-flattering cover-ups, slinky slip dresses and effortlessly cool off-the-shoulder pieces are beautifully relaxed. Beach and summer styles appeal to both ethical and trend followers alike.

    Why it matters: Cloe Cassandro consciously keep it simple with timeless designs, artisanal skill and high quality silk chiffon to create pieces you’ll love from the first time you put them on to many years later.

    All pieces are hand-made, hand-dyed and hand-printed by local Balinese artisans. Investing in Bali’s heritage and talent mean Cloe Cassandro produce pieces for the modern fashion market, while offering an ethical production line.

    Where it’s made: Bali
    Price guide: ££
    Best for: Beachwear
    Hunt in-store: Heidi Klein, Baar and Bass

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    Words: Gabrielle Kynoch

  • Della

    Della

    Clothes

    Beautiful prints and textiles are that are handcrafted by a community in Ghana are the staple of this brand that is headquartered in LA, and delivers to the UK.

    They say: “We are not a charity; we are a business done – and doing – “right.”

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    Diarte

    Clothes

    Diarte is the brand you get obsessed with after watching Audrey Hepburn in A Roman Holiday. Elegant yet casual, this is the knitwear for drinking coffee in the glorious sunshine.

    Why it’s cool: Diarte has got your cool city summer look locked down. Chic polos, tailored cigarette pants and loose dresses tick every box for looking effortless yet trend aware.

    Mustard and blues are this spring’s colour palette and a smart/casual silhouette is the style.

    Why it matters: The fabric choices at Diarte are sourced in Europe and organically produced to minimise the carbon footprint. Quality is Diarte’s top priority and all knits are produced in Spanish mills with fine Italian yarn.

    Manufacturing in this way helps maintain quality control, but Diarte also takes pride in being able to support the local community. Diarte builds working relationships with the towns surrounding their Madrid HQ, ensuring that workers get fair pay while Diarte gets to be fully involved throughout the process.

    Where it’s made: Madrid
    Price guide: ££
    Best for: Casual
    Hunt in-store: 69b Boutique E8

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    Words: Gabrielle Kynoch

  • Screen Shot 2017-06-05 at 17.54.02

    ECOALF

    Clothes

    Why it's cool: ECOALF specialises in waterproof outerwear, backpacks and trainers with the motto “because there’s no planet b”.

    Their clothes not only keep you warm and dry, the classic designs of their trainers and coats – including cool puffas and macs – will never go out of style.

    Plus, when someone touches your sleeve asking where you got it and what it's made from, you can turn with a glimmer in your eye and smugness in your voice and say: “This? Oh, it's just rubbish”.

    Why it matters: Shopping with ECOALF means you’re basically contributing to a global clean-up from your sofa.

    ECOALF source their fabrics from the beaches of Thailand and from the bottom of the ocean. But, they’re not producing clothes from sand – rather the millions of bottles washed up around the world and the discarded fish nets that are harming the sea’s residents.

    It's a subtle statement from a brand that offers total transparency of the manufacturing process. But if you want something with a louder statement then you should also check out one of their slogan tees or wash bags.

    Price guide: ££
    Best for: The great outdoors
    Hunt in-store: 69b Broadway Market, The Keep Boutique

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    Words: Gabrielle Kynoch

  • Gather & See

    Gather & See

    Clothes

    A collection of small-scale hand-made brands that pride themselves on their aesthetics as well as their ethics.

    All garments are handmade, meaning you can trace your item of clothing all the way back to the maker, and guaranteeing individuality.

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  • Luva Huva

    LUVA HUVA

    Clothes

    If you’re looking for sexy and sustainable lingerie, then Luva Huva (pronounced Lover Huva) is the brand for you.

    All items are handmade in the UK using environmentally friendly materials, and the models on the website look like real women.

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  • Matt & Nat

    Matt & Nat

    Clothes

    Live beautifully is the motto of this stylish vegan bag brand, who have been experimenting with MATTerials & NATure for 20 years and make all linings out of 100% recycled plastic bottles.

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  • Nancy Dee

    NANCY DEE

    Clothes

    Designed to transcend seasonal trends, Nee Dee uses fabrics that are mostly made from renewable natural sources – such as soya, bamboo and organic cotton – to create contemporary classic designs characterised by softness, drape and stretch.

    Exclusively made in Britain.

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  • PiC_brand-photo

    P.i.C

    Clothes

    At P.i.C, they work with the motto, “buy less, buy better”. With this in mind, the founders have created an eight-piece capsule collection that can be mixed and matched to create over 50 looks. Tailored silhouettes and clean lines ensure a timeless style. They also work well with the ranges of other ethical clothing brands available to buy on their site.

    Why it’s cool: Each piece is sleek and refined, making it perfect city work wear. In fact, every item is named after a London location, such as Dalston and Camden, Bethnal Green and Hoxton.

    P.i.C. designs also nicely lend themselves to dressing down. Wide legs and loose silhouettes create an air of understated coolness. That cultivated London fashion look starts with a strong pair of trousers…

    Why it matters: Designed and manufactured in London, P.i.C uses fabrics that are sustainable, locally sourced and organic. A mantra of quality over quantity is upheld in every aspect of the design and manufacturing process, which is why they say they’ll never mass produce.

    While the fast fashion industry is producing 11 million tons of textile waste a year, P.i.C is creating pieces to invest in.

    Where it’s made: London
    Price guide: ££
    Best for: Smart/Casual

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    Words: Gabrielle Kynoch

  • People Tree

    People Tree

    Clothes

    People Tree's products are hand crafted in organic cotton and sustainable materials, using traditional skills that support rural communities.

    They say: “For every beautiful garment People Tree makes, there's an equally beautiful change happening somewhere in the world.”

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    Reformation

    Clothes

    Cool and edgy, Reformation was created to manufacture limited-edition collections from their factory with a heat-reflecting roof and use of renewable energy in downtown in LA.

    Sustainability is at the core of their business and their aim is to raise awareness abut the impact fashion has on the environment.

    It's free shipping to the UK, but you have to pay VAT (20%) & Duty (Free for goods under £135, 2.5% up to £630).

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  • Seasalt

    Seasalt

    Clothes

    If you’re a fan of the British coast and Cornish culture, then Seasalt's striped tops and nautical patterns are for you.

    The brand works with local companies and uses sustainable textiles to create quality clothes that benefit the community and local economy.

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  • Sundried

    Sundried

    Clothes

    Created by surfers and triathletes for sportspeople, Sundried sports clothing feels as good as it looks.

    More than just apparel, they aim to be the lifestyle choice for fitness fanatics who have a love of the outdoors, seek adventure and to challenge themselves.

    As such, they challenge themselves to be the best that they can in every area of design and production. This includes responsibly sourcing materials and making sure workers in the supply chain are respected. The original range was made in Portugal but production is switching to the UK to lower their (already low) carbon footprint.

    So you can be sure of their ethics, every Sundried purchase comes with a unique code that allows buyers to learn about the product and its journey.

    Sundried also sponsor charity Water for Kids, which provides safe water for the first time to communities around the world. If you enter your unique code, Sundried makes a donation to the charity.

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  • Veja-trainers

    Veja

    Clothes

    Why it’s cool: From classic plimsolls to high tops and even retro-looking roller skates, Veja trainers rival any streetwear fashion label.

    Trainers come whiter than white, with accents in bold red or royal blue. Looking to make a bigger statement how about silver or gold? Or even this season’s hit: dusty pink.

    Why it matters: Veja have scrutinised every stage of the design, manufacturing and delivery process to minimise their impact on the environment.

    They source organic Fairtrade cotton and natural rubber and leather from Brazil. They strive for ethical working standards. They ship, rather than fly, the products to France long the canals of Paris and then across Europe to reduce O2 emissions.

    As an extra sprinkle of goodness, the Veja HQ in France is powered by the green electricity alternative ENERCORP.

    Where they’re made: Brazil
    Price guide: £
    Best for: Casual

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    Words: Gabrielle Kynoch

  • woron4

    Woron

    Clothes

    It’s not just what’s on the outside that counts – and Woron has your essential underwear needs covered.

    Why it’s cool: At Woron they know the secret to making you feel confident throughout the day starts with cool and comfortable vegan underwear. They offer bras and knickers in timeless styles, injecting femininity into your wardrobe.

    Made from modal – a vegan material that’s a much softer alternative to silk or cotton – the underwear feels as natural as a second skin.

    Bodysuits and leggings are also available, meaning even your loungewear is luxurious and elegantly simple.

    Why it matters: Sisters Arina and Anya Woron have considered each step of the design and manufacturing process to ensure quality and consistency. Working closely with a family run factory in Hungary, they have set out clear codes of conduct of fair wages and reasonable hours.

    They strive for a mostly female work team as a positive ‘Girl Power!’ salute and offer additional benefits for working mothers.

    Using modal instead of cotton has a range of benefits – it’s more durable, less likely to grey after wash, uses less water in the fibre manufacturing process and is super soft.

    Where it’s made: Hungary
    Price guide: £
    Best for: Underwear

    Hunt online

    Words: Gabrielle Kynoch