Levi’s Waste<Less range weaves an average of eight recycled bottles into each pair of jeans.

Jeans made from plastic bottles are set to be part of Levi’s 2013 collection, as big fashion labels continue their commitment to sustainable design.

The 400,000 products in Levi’s Waste<Less collection use at least 20% recycled content per garment – or an average of eight bottles. That’s 3.5 million recycled plastic bottles in total. The clothing company collects PET plastics through municipal recycling programmes. These are then sorted by colour, crushed into flakes and made into polyester, which is blended with cotton and other fibres to be woven into yarn. Kirby says that Levi’s recycled designs don’t sacrifice quality or style. In fact, he explains, the colour of the bottles adds a “beautiful undertone” to the denim…

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